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3 Secrets to Standing OUT (as a coach) {a simple guide}

Crafting Your Unique Coaching Brand: Tips on Branding Yourself and Standing Out

“Every other person is a coach nowadays…”

If I had a dirham for each time I heard that while speaking to coaches in the last few months, I’d never need to work another day in my life again

How I see it: A growing market is a GOOD market.

More awareness (and acceptance) of the concept (of coaching) = a bigger pool of potential clients (AKA increased demand)… While newer markets are MUCH harder to penetrate.

But there’s still the problem…:

“How do I stand out among the crowd of all the other coaches???”

Good. Question.

Because if you don’t stand OUT. You’re practically invisible. 

Read that again.

Here are…

3 Secrets to Standing OUT as a Unique Coaching Brand (so you become the obvious choice for your dream clients) 👇

   Secret #1: Clarify what makes you, YOU 

What sets you apart from other coaches? (i.e. your unique value proposition)

Think: your unique skills, story, perspectives, and strengths that you can offer the market.

Example: I help women coaches get paid clients and build their coaching business (without using social media) – that is, the same way I built mine…

   Secret #2: Narrow down

I could say a lot about this (check my other emails re finding your niche), but for now I’ll just say 2 things:

1. Focus on ONE niche, and 2. get hyper SPECIFIC about who you’re serving.

Ask: What’s the ONE problem you’re wanting to solve? (niche)

Who’s the ONE person whose got this problem? (customer avatar)

“I’m a life coach who helps people gain clarity” is too general (do this if you want to be invisible and never get clients) 

“I help stay-at-home women entrepreneurs double their productivity (without burning out or neglecting their families)” is nice and specific 

   Secret #3: Look the part

“Don’t judge a book by it’s cover”*

We all do. And your audience too!

Why? Because at first, that’s all they have to go off

(It’s the reason I wear a smart jacket to ALL of my first-contact calls with new prospects – they’re thinking, “do I like this person? Can I trust him? Can he actually help me?“… the jacket influences that… unfortunately…)

As they get to know you after this first impression, they care less about the book cover and more about who you are (and the integrity of the relationship).

This was 2019 Warren (when starting out as a coach):

It doesn’t matter what I look like on the outside, what matters most is on the inside”*

And so I neglected my brand aesthetics

… don’t be like 2019 Warren.

When standing out, aesthetics matter.

This detail is too easy to do (and just as easy to neglect).

What are brand aesthetics? Things like your: logo, color palette, typography, imagery, etc.

Consistency is key with these things. 

Inconsistency = confusion = not standing out = being invisible = no clients = no business = no impact…

*Side note: with the above statements, I’m not discouraging these principles – they’re worthy leadership ideals to live by. It’s just that we need to be aware that they’re not necessarily true for our audience.

My name is Warren. My mission is simple:

Help women coaches get PAID clients, STAND out, and build an authentic coaching business that generates Consistent Income, and that gives them the freedom and control to do what they love full-time (and change the world in their own unique way)

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